A Successful Publication Plan

A successful Publication Plan

Successful publication planning is vital to the success of the marketing strategy of any pharmaceutical product or medical device. Sunvalley Communication is a leading provider of effective publication plan development, including publication plan management and maintenance. For more than 15 years we have been managing publication plans for major national and international clients, both in Europe and North America. Furthermore we develop publication plans for existing, mature, products to new, cutting-edge, biological therapies. Depending on the needs and requirements, our plans range from major programs with hundreds of publications to publication plans for just one single study.

The concept of publication planning is far reaching. It’s not just getting product data published into peer reviewed scientific and medical literature. In essence, it’s about exposing important stakeholders and key opinion leader to a range of appropriate and influential publications.

'Effective Publication Plan Management (PPM) is an essential and critical factor in the successful commercialisation and marketing strategy of any pharmaceutical product and medical device'

Publication planning is about maximizing crucial product support in the scientific and medical literature. Hence, at Sunvalley Communication we help our clients to take advantage of one of the most influential communication channels for healthcare professionals and scientific audiences.

Effective publication planning ensures optimal return from other marketing, education and promotional activities. At Sunvalley Communication we develop effective publication plans, designed to support our client’s overall product strategy, by inserting carefully developed and validated key messages in appropriate peer reviewed medical and scientific publications.

At Sunvalley Communication we believe that effective publication planning is closely connected to the broader area of communications planning. Therefore, we ensure that any publication plan we develop remains current and effective. This requires regular maintenance, dynamic, database aided, updating and tailored, routine, review.

We ensure that a publication plan is disseminated within our client’s

organization. We also manage its execution, and measure and monitor its effectiveness. Based on our experience, we believe that there are four critical elements in each successful and effective publication plan:

Strategic Thinking

This includes proactive, long-term planning driven by clinical trials merged with the overal communication plan.

Scientific Understanding

This involves an experienced staff of scientific writers and editors.

Effective, time-tested processes

Experienced , dedicated teams that assess, establish and implement efficient publication programs.

Sophisticated application

This includes effective decisionmaking and a transparent review process.

More information

For more information: Download our PowerPoint Presentation 'Optimizing Brand Success Through Effective Publication Planning & Management'

Sunvalley Communication

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