Corporate Brand Campaign
The Assignment
A comprehensive marketing program, including corporate brand communication, forms an essential part of the marketing mix. Following the merger with Cetus (EuroCetus), Chiron asked our Strategic Communication and Design teams to develop a strong corporate branding campaign to introduce the new corporate brand.
The Campaign
In collaboration with our European partner, our team developed an European branding campaign designed to evoke, among primary stakeholders, a sense of trust and an expectation of a high quality and ethical organization. The marketing concept we created strongly supported to the corporate brand.
Concept & Creative: Rene van Gulik.
Product Launch Campaign
The Assignment
Develop, as part of an integrated launch program for Proleukin® (Aldesleukin; Recombinant Interleukin 2, rIL2), a strong product brand that creates awareness of the new product's availability and endorse product benefits for patients.
The Campaign
Designed to introduce Proleukin® (Aldesleukin; Recombinant Interleukin-2; rIL2) and maintain brand recognition for key opion leaders and prescriber groups, our Strategic Communication and Design team developed a series of strong visual concepts to illustrate a targeted approach in delivering an anti-cancer therapeutic as a first line treatment options for patients with metastatic renal cell carcinoma (mRCC).
Concept & Creative: Rene van Gulik.
Next Steps...
For more information on how we can help you develop integrated communication and brand campaigns, please contact Shaun Mehr.