Our dynamic team of healthcare education and communication specialists develop engaging educational content and programs for global, regional and single market audiences. We're specialized in translating complex scientific data and shape it in appropriately formats for physicians, nurses, pharmacists, patients and consumers.​ We're uniquely diversity to find the best solution for creating results - from basic editorial concept to publication planning, whatever the task, we produce a strategy and the results that works.

Our experience and relationships with health advocates, thought leaders/KOLs, clinicians, patients and healthcare organizations gives us special insight into every corner of the healthcare marketing, communication, education and advocacy - designed to guide a global conversation about health and healthcare.

We creates a continuing and timely communication and education platform of various publications and media programming designed to inform and inspires the entire healthcare community.


Peter Hofland, Ph.D

Managing Partner & CEO; Executive Editor of ADC Review | Journal of Antibody-drug Conjugates and Onco'Zine

A highly motivated and experienced medical, life sciences and pharma communication and education consultant. He is Managing Partner and CEO of Sunvalley Communication and Managing Partner of InPress Media Group. With a Ph.D in medical science and various postdoctoral training/certificates, Hofland has more than 20 years medical, pharma and life science experience. He is the current Publisher and Executive Editor of the online journal Onco'Zine, The Onco'Zine Brief, a weekly nationally and internationally syndicated radio program about cancer, cancer diagnostics, and treatment, ADC Review | Journal of Antibody-drug Conjugates, a peer reviewed journal focusing on targeted therapies in oncology and hematology, and co-writer and producer of Changing Strategies in the War on Cancer, discussing the current state of cancer treatment.



Shaun Mehr

Vice President | Media Consultant | Sponsorship & Underwriting Development | Print, Online and Broadcast Media Consultant

Over 20 years of leadership experience in partner marketing, B2B marketing, content development, demand generation and integrated marketing. With a solid grasp of both clinical and commercial knowledge, as well as the complex, competitive oncology and hematology marketplace, Mehr specializing in program development for partner, channel and marketing organizations to help in developing compelling strategic communications plans to ensure effective messaging and positioning on global and regional levels. Mehr is the Founder of PCM Results and Vice President | Media Advisor/Consultant at Sunvalley Communication. Mehr is the co-producer of The Onco'Zine Brief and media advisor and underwriting /sponsorship coordinator and advertisement sales manager for ADC Review | Journal of Antibody-drug Conjugates and Onco'Zine.

Sonia Portillo 5

Sonia Portillo, B.Sc

Associate Editor of ADC Review | Journal of Atibody-drug Conjugates and Co-Host of The Onco'Zine Brief on PRX | Public Radio Exchange

Bringing solid communication expertise grounded in medical science. A medical writer since 2015, Portillo's portfolio includes extensive work in oncology and hematology along with a range of other therapeutic areas. She communicates from basic science through to the clinic, supporting product development through all phases. She is experienced with audiences from physicians to nurses and other allied health providers. She is the Co-producer and Co-host of The Onco'Zine Brief, a weekly nationally syndicated radio program about cancer, cancer diagnostics, and treatment, Associate Editor of ADC Review | Journal of Antibody-drug Conjugates a peer reviewed journal focusing on targeted therapies in oncology and hematology, the online journal Onco'Zine and co-writer/editor of Changing Strategies in the War on Cancer.


Megan E. Garlapow, Ph.D

Senior Medical Writer | Oncology, Hematology and Infectious Diseases

As an experienced medical writer Garlapow has written about a wide range of topics including AML, breast cancer, pancreatic cancer, Hodgkin's lymphoma, CLL, myelofibrosis, renal cell carcinoma, ovarian cancer, non-Hodgkin's lymphoma, and more. She composed posters, abstracts, and slide decks for presentations at local and national conferences; written peer-reviewed manuscripts; developped market strategy reports; composed training modules; and written assessments for managed markets.

Before working as a medical writer, Garlapow worked in a biopsychology lab, examining social factors affecting breast cancer in rats and people and in a neurogenetics lab, examining the circadian factors affecting nicotine addiction in a mouse model.

She earned a PhD in genetics from North Carolina State University, using quantitative genetics approaches to examine the regulation of feeding. Her postdoctoral research at Arizona State University focused on environmental and genetic factors affecting body weight.

Eric T. Rosenthal

Eric T. Rosenthal

Independent Medical Journalist | Editor-At-Large of Onco'Zine and The Onco'Zine Brief

An independent medical journalist specializing in providing insight, perspective, and transparency into issues, trends, and controversies in oncology, and other areas concerning the politics of health care.

He is currently editor-at-large of ADC Review | Journal of Antibody-drug Conjugates and Onco’Zine, The Onco'Zine Brief, special correspondent for MedPage Today, and a contributor to The Hill. Rosenthal founded EvocaTalk® Research & Reports, a service that identifies, explores, and helps resolve issues, and enhances insights through interactive interviews and analysis.

Formerly a special correspondent for Oncology Times, and senior correspondent and news director for Vital Option International‘s nationally syndicated The Group Room cancer talk-radio show, Rosenthal's reporting is known for its balance providing perspective and context, and taking readers behind the scenes by exploring the “how” and “why,” as evidenced in his series ‘Eric Rosenthal Reports,’ which, in June 2017, returned to Onco’Zine.


Evan Wendt

Executive Producer of Changing Strategies in War on Cancer and The Onco'Zine Brief

A passionate and creative visual storyteller with over 10 years of professional broadcast media experience as a videographer, video editor and radio/video producer in crafting polished media productions. Solid skill-set of videography, digital photography, digital audio, post-production, Adobe Creative Suite - Final Cut Pro and Photoshop. Wendt is the co-producer of Changing Strategies in the War on Cancer and The Onco'Zine Brief.

Wendt believes that every unforgettable story takes focused anticipation, good composition, great lighting, superb editing and a keen eye for detail. He has extensive experience producing, directing and filming.

Over the past 10 years, Wendt has built up an eclectic body of work that runs the gamut including educational documentary and commercial films, unified by a sense of authenticity and character-driven narratives.

Noucky Koole

Noucky Koole

Creative Director | Brand Creation Life Sciences & Pharma

An energetic and creative mind, Koole uses traditional and emerging (digital) media technology to develop enhanced healthcare communication and multichannel marketing solutions.

A responsive, creative director working for a cross-disciplinary team of bright, curious, innovative and strategic communication focused problem-solvers, Koole creates well suited visual communication and imaging designed to target healthcare professionals and consumers.

As a creative director Koole determines the creative vision of a brand or project and manifests that vision through digital, print and film installations. She maintains a cohesive look & feel of any project—be it advertising, a video production or (online) magazine—by ensuring the visuals, messaging and/or motion designs are on point.

With over 10 years of experience in brand activation, below-the-line and above-the-line marketing campaigns, she has translated many messages into visuals and campaigns to create awareness.

Mark Lewis

International Pharma Consultant | Strategic Advisor

With well over 30 years pharmaceutical industry experience - 25 years with companies including Amersham International (now part of GE), Farmitalia (now part of Pfizer), Chiron (now part of Novartis), Groupe Servier, Ascalon and SuperGen (now Otsuka) in various international and headquarter roles and 10 years as a management consultant (Quintiles, Hill & Knowlton) for a spectrum of pharmaceutical, medical device and biotechnology clients. With an honors degree in biochemistry and secondary business qualifications, Lewis has extensive skills in strategic marketing, project management, general management, operations and communications gained in several therapeutic areas, including oncology, respiratory, CNS, cardiology, endocrinology as well as medical and environmental technology. As a strategist, Lewis fully understands the impact that message development has in the future of a pharmaceutical product or compound and helps clients tailor a communications strategy based on needs, goals, and capabilities.


Ready to find out more?

For more information on how we can help you meet your communication goals, please contact Shaun Mehr.