Our dynamic team of healthcare education and communication specialists develop engaging educational content and programs for global, regional and single market audiences. We're specialized in translating complex scientific data and shape it in appropriately formats for physicians, nurses, pharmacists, patients and consumers.​ We're uniquely diversity to find the best solution for creating results - from basic editorial concept to publication planning, whatever the task, we produce a strategy and the results that works.

Our experience and relationships with health advocates, thought leaders/KOLs, clinicians, patients and healthcare organizations gives us special insight into every corner of the healthcare marketing, communication, education and advocacy - designed to guide a global conversation about health and healthcare.

We creates a continuing and timely communication and education platform of various publications and media programming designed to inform and inspires the entire healthcare community.


Peter Hofland, Ph.D

Managing Partner, CEO and Executive Publisher


A highly motivated and experienced medical, life sciences and pharma communication and education consultant. He is Managing Partner and CEO of Sunvalley Communication and Managing Partner of InPress Media Group. With a Ph.D in medical science and various postdoctoral training/certificates, Hofland has more than 20 years medical, pharma and life science experience. He is the current Publisher and Executive Editor of the online journal Onco'Zine, The Onco'Zine Brief, a weekly nationally and internationally syndicated radio program about cancer, cancer diagnostics, and treatment, ADC Review | Journal of Antibody-drug Conjugates, a peer reviewed journal focusing on targeted therapies in oncology and hematology, and co-writer and producer of Changing Strategies in the War on Cancer, discussing the current state of cancer treatment.

Eric T. Rosenthal

Eric T. Rosenthal

Editor-At-Large of Onco'Zine


An independent medical journalist specializing in providing insight, perspective, and transparency into issues, trends, and controversies in oncology, and other areas concerning the politics of health care.

He is currently editor-at-large of ADC Review | Journal of Antibody-drug Conjugates and Onco’Zine, The Onco'Zine Brief, special correspondent for MedPage Today, and a contributor to The Hill. Rosenthal founded EvocaTalk® Research & Reports, a service that identifies, explores, and helps resolve issues, and enhances insights through interactive interviews and analysis.

Formerly a special correspondent for Oncology Times, and senior correspondent and news director for Vital Option International‘s nationally syndicated The Group Room cancer talk-radio show, Rosenthal's reporting is known for its balance providing perspective and context, and taking readers behind the scenes by exploring the “how” and “why,” as evidenced in his series ‘Eric Rosenthal Reports,’ which, in June 2017, returned to Onco’Zine.

Mark Lewis

Strategic Pharma Consultant | Advisor


With well over 30 years pharmaceutical industry experience - 25 years with companies including Amersham International (now part of GE), Farmitalia (now part of Pfizer), Chiron (now part of Novartis), Groupe Servier, Ascalon and SuperGen (now Otsuka) in various international and headquarter roles and 10 years as a management consultant (Quintiles, Hill & Knowlton) for a spectrum of pharmaceutical, medical device and biotechnology clients. With an honors degree in biochemistry and secondary business qualifications, Lewis has extensive skills in strategic marketing, project management, general management, operations and communications gained in several therapeutic areas, including oncology, respiratory, CNS, cardiology, endocrinology as well as medical and environmental technology. As a strategist, Lewis fully understands the impact that message development has in the future of a pharmaceutical product or compound and helps clients tailor a communications strategy based on needs, goals, and capabilities.


Abigail Adair

Executive Vice President Strategic Communication


An accomplished, passionate, strategic marketing executive with over 20 years diverse experience in Healthcare Communications and Medical Education. Adair has an extensive network of industry experts and proven success in spearheading a vast range of Promotional/Educational initiatives for large Pharma and multiple biotechnology/specialty organizations. Her primary therapeutic areas of experience include: Oncology, Anesthesiology/Pain Management, Rheumatology, Cardiology, Critical Care, and Women’s Health. She anticipates and exceeds client needs while being financially creative to maximize available resources and is an expert on regulatory & compliance processes around promotional programs as well as executing educational grants.


Sonya Saldana

Executive Vice President Medical Education


Over 20 years of experience in strategy, pharmaceutical brand marketing, medical education and communications. Saldana's diverse marketing experience ranges from new product launches, relaunching niche and orphan products to managing end of life cycle brands. Her experience include all aspects of running pharmaceutical and life science marketing communication and education, including commercial plan development, operations, and financial management. With an acute sense of responsibility and strong strategic and leadership management skills, she is setting high goals and standards of performance to contribute to our clients professional success.

Danielle Garcia

Medical Writer / Contributing Editor


A proactive, determined and intra-entrepreneur, Garcia has more than 12 years of experience in the areas of medical and pharmaceutical communication, medical education, press relations, organizational communication and digital marketing. Garcia is also an experienced people manager. With a focus on oncology and hematology, she provides targeted training and presentations (webinars) in all aspects of (bio-) pharmaceutical manufacturing

Based in Madrid, Spain, Garcia is a medical writer and contributing editor for ADC Review | Journal of Antibody-drug Conjugates and Onco’Zine, The Onco'Zine Brief. In this role In this role, Garcia covers most Oncology and Hematology focused  medical society meetings, and conduct interviews with experts and key opinion leaders.

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